Description

Buyers often struggle to articulate what they really want, not because they’re misleading, but because they lack the information to make fully informed decisions. This course reframes buyer agency through that lens and focuses on closing the knowledge gap. Participants will examine the influences that affect buyer behavior, learn how to communicate more effectively to uncover true needs, and develop strategies to educate buyers toward clearer expectations and smarter decision-making. The goal is a more confident, positive buying experience for both clients and agents.

Instructor: Breck Miller
Credits: 3 Credit Hours